Learn California.org
Home Visit the Students section Visit the Teachers section Visit the Research California section Visit the Sitemap
Keyword Search

Nixon's 1960 California Campaign
 

<- Nixon v. Kennedy

1968 Election ->


As radio and television gained popularity with the voting public in the 1940s and 1950s, image and media exposure became increasingly important to waging successful campaigns.  Companies subsequently sprang up across the nation offering campaign management services.  Richard Nixon hired two of the most preeminent and innovative of these companies to run his California campaigns for his 1960 presidential bid.

Los Angeles-based Baus & Ross, which pioneered such techniques as telephone polling, conducted the southern California campaign.  Campaigns, Inc. (the nation's first political consulting firm, also known as Whitaker-Baxter) led the northern California effort.  The work of these two companies helped Nixon carry the state of his birth, although he lost the national campaign to John F. Kennedy.


Click on a thumbnail to view an enlarged copy of the image, then click on the BACK button to return to this page.

Poster: Nixon: 14 Years of Training and  Experience, 1960

Poster: Nixon: 14 Years of Training and Experience, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Circle Stickers:  Nixon Now '60, 1960

Circle Stickers:  Nixon Now '60, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Flyer: Nation Needs Nixon, 1960

Flyer: Nation Needs Nixon, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Card: Nixon Los Angeles Committee of 10,000 Charter Member, 1960

Card: Nixon Los Angeles Committee of 10,000 Charter Member, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Bumper Sticker: I'm a Neighbor for Nixon, 1960

Bumper Sticker: I'm a Neighbor for Nixon, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Bumper Sticker: Nixon Lodge, 1960

Bumper Sticker: Nixon Lodge, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Bumper Sticker: It's Nixon in '60!, 1960

Bumper Sticker: It's Nixon in '60!, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Flyer and Mock-Up: Nixon Head and Shoulders, 1960

Flyer and Mock-Up: Nixon Head and Shoulders, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Memo: Observations on a Preliminary Plan of Campaign, 1960

Memo: Observations on a Preliminary Plan of Campaign, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives



Go to Nixon v. Kennedy
Go to 1968 Election


Copyright ©2000-2009 LearnCalifornia.org. All rights reserved.