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Nixon v. Kennedy
 

<- 1960 Democratic National Convention

Nixon's 1960 California Campaign ->


The 1960 presidential election was one of the closest in history.  Republican candidate Richard Nixon, a Californian who had served eight years as vice president to Dwight Eisenhower, ran against Democrat John F. Kennedy, a U.S. Senator from Massachusetts.  The growing importance of television in American culture was demonstrated forcefully during the campaign when the first televised presidential debate aired on September 26th.

A youthful, tanned Kennedy provided marked contrast to exhausted-looking Nixon's pale complexion.  The debate garnered 70 million viewers, who, when polled, perceived Kennedy as the debate's victor.  Radio listeners, however, concluded the opposite, and gave Nixon the debate win.  While Nixon carried California in the November general election, Kennedy ultimately won the presidency.


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Bumper Sticker: Nixon A Man for a Man's Job, 1960.

Bumper Sticker: Nixon A Man for a Man's Job, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Bumper Sticker: I'm Riding with Nixon, 1960.

Bumper Sticker: I'm Riding with Nixon, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Bumper Sticker: No Kennedy, Lawford, Sinatra, 1960.

Bumper Sticker: No Kennedy, Lawford, Sinatra, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


 Flyer: Free Take One Nixon, 1960.

Flyer: Free Take One Nixon, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


Booklet: Dick Nixon Likes People and The People Like Dick Nixon, 1960 .

Booklet: Dick Nixon Likes People and The People Like Dick Nixon, 1960

Whitaker-Baxter Papers, Accession 91-08-10, California State Archives


JFK: Your First Vote Brochure, 1960.

JFK: Your First Vote Brochure, 1960

General Ephemera Collection, California State Archives



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